The next day, December 2, Coca-Cola launches its Christmas message. This year, the brand appeals to the power of illusion and generosity of the English to exchange gifts at Christmas. Thus, messages such as 'seek happiness of others and find your own', 'happiness is not created or destroyed, exchanged' or 'click on someone's heart' burst and the press, television, internet and the external environment until the Day 2 teaser.El unveil the campaign goal of Coca-Cola this year is that people share their dreams. The agency McCann Erickson has devised an action through which participants only have to register on the website of the brand, select an item important to them and upload a photo with 'Store illusion ', an online space created on the website of Coca-Cola, so that he can make someone else happy. In addition, the brand has held that the generosity has its rewards, and therefore, donors have the opportunity to object to pick as many gifts as they have given up to three, among which are in the 'Store illusion' .
From 16 November to 30 December 2010 be uploaded to the web www.cocacola.es objects that wish to exchange and from 14 December to 4 January 2011 giving those who have worked Articles may choose a gift from the objects recorded by others. Thanks to an agreement between Coca-Cola and Post, the 40,000 first shipments of items that are made will be free.
From 16 November to 30 December 2010 be uploaded to the web www.cocacola.es objects that wish to exchange and from 14 December to 4 January 2011 giving those who have worked Articles may choose a gift from the objects recorded by others. Thanks to an agreement between Coca-Cola and Post, the 40,000 first shipments of items that are made will be free.
Source: The Advertiser